Over the past 12 months, the bicycle industry-or, due to the highly visual casualties, the rest of the remaining things have become a perfect storm.
One of the biggest factors of the industry turmoil in 2024 is the large amount of over -demand of the medium -sized bicycles in the retail supply chain. This is caused by the sharp and increasing demand for the rapid and sustainable demand in response to the popular demand of Kwedd. This not only means that bicycle stores have to cut prices to try to transfer stocks, but these stores have not purchased more stocks from the distributors. This is why so many stocks were popular last year.
Riding a bicycle every week Undercouragement will express his views on the industry every month. He has been working with a bicycle for twenty years, and provides a model from some of the best (and the worst) of the bicycle. You will find him in all major trade exhibitions and activities, but don’t expect him to let yourself know.
The imbalance of supply and demand makes the fact that 2024 is the warmest year in the northern hemisphere is even more complicated, resulting in the seemingly continuous rainfall in the United Kingdom throughout the year. This attenuation enthusiasm is not only especially among more leisure riders and commuters, but also must also cancel many activities. There are organized amusement facilities and races, which affects the sense of community around the bicycle, and -Net for equipment needs Essence
The problem is that I have been around this industry for a long time now, and I can see the regularity of these foam growth and irritation. After the common surge, it is inevitable that it must be corrected. I firmly believe that in 2025, the rest is a more flexible and innovative industry. Retailers, manufacturers and distributors must re -consider their business methods.
Many traditional high -street retailers have to accept such a fact that they will never compete with online giants to compete with gray import group sets, especially manufacturers seem to have no interest in performing consumer prices. In response, they have diversified into new products, services or experiences. Just look at YouTube content creators now to see a few mechanic in bicycle stores.
The growth of virtual platforms like Zwift does not seem to stop. I don’t remember being asked to build so many indoor bicycles a year-essentially a bicycle without wheels or brakes. Only Riding indoors and not even have a wheel. I think that once we have a decent summer, this growing community will eventually want to move outdoors, but if not, at least they represent the market growth field.
One of the other successful stories in 2024 is the gravel bicycle. As people are becoming more and more worried about riding positive drivers on wet roads, riding bicycles’ temptation on unfinished surface becomes more and more attractive. A little mud and rain will only increase these adventures, and the trend will seem to stay.
If you check the statistics of the bicycle industry online, another big winner in the past 12 months is an electronic cyclist. Even at the annual trade exhibition last year, this is obvious that at the European Trade Exhibition last year, more than 50 % of bicycles were displayed on the electric motor. View data, in 2019, electric bicycle income exceeds the revenue of traditional bicycles worldwide, and will continue to increase until at least 2029. The average revenue of traditional bicycles declines last year, and it is expected to continue to decline slowly. Promise during the same period. The growth of electronic bicycles can only benefit the brick and mortar business, and they will be asked to sell and maintain it.
So, the weather in 2025 will have such a huge impact on the industry like last year? Although my name is not Michael Fish, I don’t think so. From this year’s forecast, we may still have a very stormy spring, but summer may not be so warm globally in summer, so we may see less rainfall. Even if the weather is as bad as last year, I think it will not have much impact. Most of the self -corrections after rotating have ended, and the bicycle public will continue to find methods around adversity as usual.
Even in the first few weeks of this year, my own business must have seen green growth. Ask other owners, all progressive people are reporting the same situation. Riding a bicycle shows a similar mentality about the picture after 2025. Therefore, this is by 2025. Regardless of the weather, we all decided to continue the year, because this will only make each cycling more epic? Although I may get some shares in GORE-TEX …
