Bridgestone Golf has announced updates to two popular golf ball lines: the new e6 Soft and e12 series. According to the company’s press release, these releases are intended for a wide range of golfers, focusing on improving performance, feel and improving the mental game.
Bridgestone e6 2025 soft golf ball
The e6 Soft, Bridgestone’s longest-running and best-selling model, has been redesigned to provide maximum distance while maintaining a soft feel – hence the name. This two-piece ball combines a fast, soft core with a seamless Surlyn shell to ensure high launch, low spin and optimal ball speed, says Bridgestone.
“The E6 is an amazing product for Bridgestone Golf. It is the largest seller in the company’s history and has enjoyed a loyal following for almost 20 years,” said Elliot Mellow, golf ball marketing manager.
Availability
In retail: February 14
Color: White and optical yellow
Price: $23.99 per dozen
Bridgestone e12 2025 golf balls
The 2025 e12 Series introduces three models – e12 HiLAUNCH, e12 STRAIGHT and e12 SPEED – designed to optimize launch conditions for a diverse group of golfers.
Key Features
Optimal flight system: Trajectory-driven designs for custom performance.
e12 HiLAUNCH: Low compression for better launch and extra carry.
e12 SIMPLE: Reduces side spin for more accurate shots.
e12 SPEED: Strong compression for a lower, more penetrating flight.
Attitude Technology: Developed with Jason Day and mental coach Jason Goldsmith, this pre-shot routine tool improves concentration and athletic performance.
What Bridgestone says
Dan Murphy, president of Bridgestone Golf: “The new e12 series was designed as much by everyday golfers as by us. Data from millions of amateur fittings led to the creation of three unique e12 golf balls.”
Elliot Mellow, Golf Ball Marketing Manager: “Mindset provides players with a simple pre-shot routine that greatly improves concentration and separates analytical thinking from athletic performance. Over 80% of golfers see their scores improve by almost three strokes per round with Mindset.”
Availability
In retail: February 14
Models and colors
- e12 HiLAUNCH and e12 SPEED: Standard white.
- e12 SIMPLE: White, matte green and matte yellow.
Price: $34.99 per dozen
