The Visit Rwanda campaign has successfully raised the profile of the East African country, but the Rwanda government has been accused of investing in sports to enhance its global image – a strategy identified as ‘athlete’ by critics.
A sleeve partnership with Arsenal began in 2018, the latest sponsorship reported as worth more than $ 10 million ($ 12.39 million) per year.
The following year, a sponsor with PSG agreed and Bayern Munich signed a five -year football development and tourism promotion with Rwanda in 2021.
Meanwhile, Rwanda’s president announced Paul Kagam A Bid for Stage 1 Race of a Form And Kigali is set to be the World Road Championship in Cycling in September.
The World Governing Body of Cycling on Friday said the UCI There is no plan to move this event away from Rwanda.
Human Rights Watch Director, a publicity team that investigates and reports torture cases around the world, says these agreements and events help hide the Rwander “Absimal track record” human rights.
HRW’s Luis Moj BBC Sport told Africa last month, “Rwanda has major errors, including proper processes, which violates its own internal law or international standards.”
“Growing somewhat we see the place of freedom of expression for some political autonomy, in fact, he is shrinking.”
The Rwandan government has rejected the allegations of sportsding, its chief tourist officer, Irene Mereva, has called them “a confusion” from “the country that has achieved amazing and outstanding”.
