The WDC Final was watched by 3.7 million viewers, making it the largest audience for a non-football sporting event on Sky. In addition to high viewership, ticket sales and social media interest also increased.
Social media influences also helped fuel the boom.
Bull Hitters are four Dorset-based online darts content creators made up of brothers Dan and Bailey McNamara, originally from Tir-y-Berth in Blaenau Gwent.
“Our aim is to keep interest in darts going during the quiet period,” said Dan, 30, whose long hair and beard have earned him the nickname “Welsh Jesus”.
“Social media influencers follow the sport because when it’s not on TV, fans can now watch it on TikTok and YouTube.
“Luke Littler has brought all the young players into the game and I hope we can play our part in keeping them interested.”
They created an online darts game using everyday objects.
“As a kid, I sat at the Christmas table and wondered if I could throw that carrot like a dart,” Dan said. “So we made darts out of carrots and household items. I can’t use chopsticks anymore because I turned them into darts.”
