Feb 6 – The top two football divisions in Germany have to let a familiar PlayBook, including Deutsche Football Liga (DFL) Sports Baji announces the expansion of its chronic partnership with the giant CommonThe
This agreement will keep the German bookmaker as the official partner of Bundesliga and Bundesliga 2, effectively running effectively for an agreement for three more seasons that were running until the end of the current season.
According to the Globaldata Sport, the renewed agreement is worth about $ 20 million in total. As part of the extension, Tipico will continue to feature the Bundesliga branding, including the league logo and the championship trophy.
The company also retains its first access rights in the DFL’s Media Agreement, including a “matching offer Right” for art exclusion and special advertising formats.
While running the new deal its course, the Bundesliga sponsorship of Tipiko has spread over the entire decade, the first signed in 2018.
Bookmakers are also expanding their footprints across German football, last year, both men and women have sponsored both DFB-Pocal Domestic Cup competition in an ongoing agreement by 2026.
Tipico’s sports brand director Karna Stinny-Brown says: “German football is at the center of what we do. This extension is a key part of our strategic partnership, which also includes DFB-Pocal. Sponsorship and visibility it brings to the visibility of it plays an important role in guiding customers in the legal market. “
The DFL decision to expand with Tipiko comes into the wide sponsorship shake up. Last month, the league brought the snack brand’s funny-frish folded through an agreement with the Internac Doyleland.
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