Super Bowl Lix It is officially here, which means another party of fun, new and sometimes ordinary strange ads will be released by some of the largest brands in the world.
Historically, Super Bowl contained everything from the Celebrity camera to hit film trailers. This is a unique opportunity for companies to present their best products in a unique and engaging way, and also have every incentive to improve.
. Super Bowl It always attracts a huge audience and therefore advertisers must pay a bonus. But how competitive is the advertising space? According to the vice president of Fox Sports, Mark Evans, the ads were sold out in November, and the company expecting companies to take places if they opened.
Due to this high demand, prices were exceeded to a record level of $ 8 million, and in some cases even more than a 30-second place. For the reference, a 30-second place for last year’s game resulted in $ 7 million.
According to Nielsen, this number will probably be worth it for companies with 123.7 million viewers tuning last year.
As for what you can expect in advertising space? There will be many companies with drinks, snacks and technologies, but fewer films, streamers and car ads. A bit of shift for most years, when the latter usually flooded the market.
It is expected that new ads will hit radio waves in the days preceding the game, and many trailer has already been released to prepare viewers for this event.
The Associated Press contributed to this report.
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