Scott O’Neil was officially named the new CEO of LIV Golf on Wednesday, starting a new chapter in the Saudi-backed league and ending Greg Norman’s three-year tenure at the helm.
The organization said Norman will remain at LIV in an unnamed capacity. He said he is “excited to pass on the baton of day-to-day management and continue to help do everything I can to grow LIV Golf.”
O’Neil joins LIV after serving as CEO of Merlin Entertainments and Harris Blitzer Sports & Entertainment, where he oversaw sports properties such as the Philadelphia 76ers and New York Knicks.
“What LIV Golf has achieved in just three years is extraordinary – the game has received a long-overdue injection of energy and innovation through a team model, players have gained greater freedom and rights, fans have received the access they have always dreamed of, and the game has been introduced to new markets that have been desperate for elite golf for decades,” O’Neil said in a statement.
“There has never been a better time to unlock real financial investment, bring team golf and innovation to the forefront, dramatically lower fan age and put fan experience and fun at the heart of everything we do. LIV Golf represents the future of the sport and will ensure the future of the golf ecosystem for years to come.
O’Neil’s addition comes at a key time for LIV as the Saudi Public Investment Fund continues negotiations with the PGA Tour to finalize the agreement, which was first reached in June 2023.
The fourth season of LIV, headlined by Bryson DeChambeau and Jon Rahm, begins next month in Saudi Arabia.
