Netflix has secured its first major deal in the soccer market after signing an exclusive broadcast rights deal to show the 2027 and 2031 editions of the Women’s World Cup live to viewers in the United States and Puerto Rico.
Agreement, which fifa Described as “a landmark media rights deal in women’s football”, it means the streaming platform acquires the rights to cover a football match in its entirety for the first time and will include coverage in multiple languages. The 2027 tournament is being held in Brazil from 24 June to 25 July 2027 and will feature 32 teams. The host of the 2031 competition is yet to be decided.
FIFA President Gianni Infantino said, “This is a landmark moment for sports media rights. “As a marquee brand and FIFA’s new long-term partner, Netflix has shown a very strong commitment to growing women’s football. This agreement sends a strong message about the true value of the FIFA Women’s World Cup and the women’s game globally.”
Netflix’s chief content officer, Bela Bazaria, added: “I’ve seen the fandom grow tremendously for the FIFA Women’s World Cup – from the electric atmosphere in France in 2019, most recently, to the incredible energy we’ve seen across Australia. Zealand last year. Bringing this iconic tournament to Netflix isn’t just about streaming the matches, it’s about celebrating the players, the culture and the passion behind the global rise of women’s sport.
US broadcasting giant Fox and Spanish-language terrestrial channel Telemundo had the rights to broadcast the 2023 edition of the World Cup in the United States and Puerto Rico.
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As of November 2024, Netflix is reported to have 66.7 million subscribers in the United States.
