PGA Tour commissioner Jay Monahan announced Tuesday that the organization is launching a search for a new general manager.
Monahan delivered the news end of year message to fans, which were published on the tour’s social channels.
“We are bringing new perspectives to our team to capitalize on the incredible opportunities ahead for our sport,” Monahan said. “We have a lot to learn from the world of sports and entertainment, and I look forward to meeting the candidates for this important new role.”
Monahan will remain a commissioner and serve on the board of directors of both the PGA Tour and the Tour’s new for-profit division, PGA Tour Enterprises. He will be part of a search committee led by Arthur Blank (PGA Tour Enterprises board director) and also including board chairman Joe Gorder, board director Sam Kennedy and player directors Tiger Woods and Adam Scott.
The new CEO will be tasked with growing the commercial side of the business, especially after PGA Tour Enterprises received an initial investment of $1.5 billion from Strategic Sports Group with the possibility of a further investment of another $1.5 billion.
The personnel changes come at a critical time for the Tour, which is reportedly close to reaching a deal with the Saudi Public Investment Fund that would help realign the game.
“It’s a signal that we’re on the right track,” said Andy Weitz, the Tour’s director of marketing and communications. “This is another example of making sure we have the right people in the right positions. To come together and truly create exciting experiences for fans in 2025 and beyond.”
Weitz added that the Tour will share more news on the Tour-PIF front “hopefully in the new year.”
