Historically, the target market for Titleist’s “1” line of metalwoods has been slower swinging players who needed lighter weights to increase clubhead speed.
But now that has changed with Titleist’s new GT1 metal woods. The GT1 track wood has already done this it ended up in the bag of Titleist employee Doug Ghim.
On this week’s episode of GOLF’s “Fully Outfitted,” Stephanie Luttrell, eponymous director of metal wood product development, explained just how versatile GT1 track woods can be.
“We have now introduced the ability to adjust the center of gravity and forward direction in this model,” Luttrell said. “This was partly necessary and resulted from our conversations with the Tour. The feedback loop we have with our Tour team is an integral part of our research and development process.
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With adjustable flat weights on each model, installers can not only increase the load to bring GT1 metals to a standard weight configuration, but can also move more weight forward to lower launch and spin.
Luttrell said that when titular director of player promotions JJ Van Wezenbeeck saw GT1’s large surface and shallower surface, he told them he could use it for Tour players.
“Compared to [GT2 and GT3 fairway woods]there are players who really look for great results and get them with that facial depth,” Luttrell said. “And they’re able to kind of come down after that and that gives them an easy start. So this ability to adjust the center of gravity back and forth, which we now combine into one, allows us to really meet the needs of the Tour, as well as the needs of the more moderate speed player who needs dynamic support, launch and spin.
It could also suit a player like co-host Kris McCormack.
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“I’m in the process of trying to find the optimal launch and swing windows, as well as playability and the transition from the longest iron to the fairway wood,” McCormack said. “I’m a rider who has struggled with hybrid in the past, but everything a hybrid should do is what I need. I just tend to miss them, a little low on the left side.
When McCormack was performing a full bag assembly at the Titleist Performance Institute, he was surprised when a 21-degree GT1 7-wood beam was pulled out of the drawer so he could test it.
“I mean, testing it out, it was the first shot. And that’s the reaction we heard,” McCormack said. “I hit it and just said, ‘Huh!’ It was exactly what I was looking for.”
For more from Luttrell, listen to the full piece Fully featured podcast here or watch below.
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