Feb 7 – Consumer Goods Giant Unilever UEFA has become an official Global Part of Women’s Euro 2025, 14Tho Sponsored to sign up in the UEFA flagship and fast growing female national team tournament, which will play in Switzerland on July 2-27 this summer.
Unilever, last year’s men’s Euro 2024 sponsors, hellmans, nore, dov and rexona will promote brands from their food and personal care business groups.
UEFA Marketing Director Guy-Lorrent Epstein says: “Women’s football support and interest are in an intense ward-oriented trajectory and with Unilever’s food and personal care brand portfolio every day we are expected to play the game and fans everywhere”. “
In addition to branding throughout the media and UEFA media, Unilever will activate through the universe stadiums and aimed at consumers aimed at consumers.
Fulvio Guarari, General Manager Unilever Personal Care Europe says: “It is an exciting opportunity to tap to a large cultural moment for some of our largest brands and connect with several million customers. Women’s football and this partnership perfectly fits with our personal care products. Which is all clear and confident and participating in the sport … We are hoping on the success of the men’s tournament, providing unwanted promotions across various channels. “
Unilever Adidas, Amazon, Axa, Booking.com, EA, Euronics, Griffols, Haineken, Hublot, Just It Techway.com, Le’S, PlayStation and Visa are the World Partners. The 16 team tournaments will be held in eight Swiss cities: Basel, Burn, Geneva, Zurich, St. Galen, Lucerne, Thun and Sion.
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