The most popular creator of golf content in the world, Rick Shiels He registered with Golf’s life Become a league ambassador, and this partnership aims to bring fans closer to players, teams and tracks on the track.
Thanks to its unique access to the biggest league stars, Shiels will raise the level of its content and introduce millions of fans to the world of LIV Golf through its YouTube channel and social media platforms.
“Rick’s creativity and passion for the game perfectly fit into our mission of developing sport and making contact with a wider audience,” he said Adam HarterMarketing Director LIV GOLF. “Thanks to this cooperation, Rick will allow fans to look from the inside to the amazing fields in which we play around the world, bring them closer to our players and offer a unique perspective on what makes the team turtleneck so pleasant and fascinating. Together, we open a new door for fans and bringing them closer to sport than ever before. “
Shiels will take part in all 14 LIV Golf League events, creating an exciting and innovative content, including its show series:
- Break 75: Presenting the fields where the stars play, Shiels will play in all LIV golf courses a week in which the event takes place, and the goal is to break 75.
- Challenge of 10 shots: The most watched content in the Rick Shiels Media library. He starts with 10 points below normal, fighting with the biggest league stars.
- 5 Man Scramble: Team turtleneck with a funny accent-in the 5-seater Scramble Shiels will join each Liv team to see how low they can get points on the episode of 6 holes. Two pairs 3, two pairs 4 and two pairs 5.
- Matches 2 out of 2: Direct high -rate duels, during which Shiels hosts a ladder tournament. 2 out of 2 from each Liv team throughout the season, and one team became a champion.
Rick Shiels launched his YouTube channel “Rick Shiels PGA” in 2012 and has since become a global leader in the field of golf content with 2.93 million subscribers and the world’s largest golf duct. Since its inception, his channel reached a total of over 935 million views, and only in 2024 he watched over 20 million hours.
“Cooperation with LIV Golf ensures an amazing opportunity to transfer my content to a higher level,” said Rick Shiels. “From playing with the best golfers in the world to presenting their fields and teams – I can’t wait to share this journey with my audience. Together we bring fans closer to action and show the world a new side of Golf. “
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